This short video give tips on what to look at in metrics in social media. This is part one of a two part series discussing social media metrics and how to define goals to gauge both success and failure with social media strategies. Full transcript at: www.SearchMarketingGurus.com

Filmed at TFM&A 2010, Karl Havard for Econsultancy talks on measuring social media effectiveness. Karl covers • Bringing the social web/social media into context • Understanding its value and how to measure it • Key advocacy tips and tricks to enable your customers to “spread the word” • References to real life examples from UK brands both big & small

93% of best-in-class companies who monitor social media improved their ability to generate actionable insights for their business. Marketers who monitor social media gain a competitive advantage by gaining insight into the impact that social media is having on their business. Watch this quick clip to see research provided by the Aberdeen Group on the top four benefits of social media monitoring. To view the complete webinar click: omniture.com

There are many tools to help you measure Social Media Success. Some of the tools that are explained by Danielle Leitch include Facebook Insights, Trendrr and Google Analytics. Mastering each tool individually or in conjunction with one another is the best way to monitor and measure your companies social media success.

This stuff isn’t rocket science. Real measurement of Social Media and ROI analysis are simple. First, understand that measuring media is just the appetizer, not the whole meal. Second, understand that this is a multi-layered process with a lot of moving parts (easy but complex). Third, understand that ROI is media-agnostic. For the rest, watch the video.

Katie Delahaye Paine offers practical advice for conquering social media measurement fears.

An interview with Jim Sterne, Avinash Kaushik and Bryan Eisenberg at eMetrics San Jose 2010 discussing Social Media Metrics get a copy of the book at www.amazon.com

Filmed at TFM&A 2010, Karl Havard for Econsultancy talks on measuring social media effectiveness. Karl covers • Bringing the social web/social media into context • Understanding its value and how to measure it • Key advocacy tips and tricks to enable your customers to “spread the word” • References to real life examples from UK brands both big & small

Sally Falkow talks about the critical need for measuring social media ROI.

Filmed at TFM&A 2010, Karl Havard for Econsultancy talks on measuring social media effectiveness. Karl covers • Bringing the social web/social media into context • Understanding its value and how to measure it • Key advocacy tips and tricks to enable your customers to “spread the word” • References to real life examples from UK brands both big & small