socialmediaofthefuture.com social networking has made such an incredible impact on business and how we communicate professionally. I was the keynote speaker last month at Microsoft headquarters in Seattle, Washington where I spoke about the future of social media networking and it’s impact on business. It was very well received and I’m grateful to be able to share this video. Please also see the other videos from this day – WOW we had some incredible speakers and conversations going on and looking forward to creating more social media 201 events in the future – the future of social media – networking your businesses success!
Many of the most forward looking companies are having phenomenal success marketing to customers through social media channels. By engaging in the conversation on Twitter, distributing video on YouTube, and forming groups on sites like Facebook, they are creating massive amounts of brand awareness and turning customers into evangelists. Come discover how you can use these new media to grow your business and what guidelines you need to put in place for your employees.
Social Media guru Shel Israel started a very interesting SAP Global Survey measuring how people are social media in different parts of the world. On his visit to Intel in late February, we asked him what people are saying. He tells about the challenges — languages — and triumphs that are getting social media into more people’s lives.
Optimising Online Content: how social media and SEO are changing the face of marketing was the first LEWIS PR Social Media Summit, in partnership with DWA, held in the LEWIS Meda Centre in London on Thursday July 9, 2009. Bill Crowley, SVP International, TechTarget speaking on Establishing thought leadership and measuring ROI of social media Bill Crowley is the Senior Vice President of International at TechTarget. Bill has been the publisher of TechTargets Data Center, Virtualization, Windows, Networking and Technology Guide Groups and helped the company launch 10+ web sites. Before joining TechTarget, Bill worked in product marketing and management roles at technology companies including Open Market and Memento, and as a strategy consultant in Accentures high tech practice.
Forward thinking digital media executives know they need to be managing media across the social web. This video focuses on how the social web is different and proposes that we need a new framework for measuring social media performance.
“How do I measure my social media return on investment (ROI)?” That was the number one questions marketers had, according to the 2010 Social Media Marketing Industry Survey published by Michael Stelzner and sponsored by Social Media Examiner. During the 2010 Social Media Success Summit, Jason Falls of Social Media Explorer delivered a webinar focused on just this question, and here, Allen dives into three ways to measure ROI specifically for the microblogging platform Twitter: 1. Ask. Get your answers from the horses’ mouths! If you don’t already ask your customers where they heard about you…even if it’s from traditional sources like radio, print, TV, or – say it isn’t so – yellow page ads…then it’s time to start asking. 2. Track. Install software like Google Analytics on your website that can show you where your traffic is coming from, the path they follow through the site, and your sales conversion rate. 3. Promote. Rather than just looking at the month-by-month numbers, create a special promotion and look at the results of that one campaign to see what the ROI is like across your different platforms, including Twitter. The fact is, measurement truly is possible. The tools and tactics are out there. Go to it! And drop your measurement questions at facebook.com if you need help.
Aaron Strout and social media measurement guru, Katie Paine, talk about the Community 2.0 Conference, the importance of “WE” and how companies can think about measuring social media.
Forward thinking digital media executives know they need to be managing media across the social web. This video focuses on how the social web is different and proposes that we need a new framework for measuring social media performance.
Learn how Ariba developed an effective strategy for measuring social media by using Omniture SiteCatalyst to combine multiple data sources into one simple interface. By using Omniture’s data insertion API tool Ariba can save time and determine if marketing efforts had any impact on social media buzz.
