No More Excuses: Yes We CAN Measure Social Media!, SMBSeattle April 2010

Join Katie Paine, the acclaimed Queen of Measurement as she explains why measuring Social Media is not about impressions or eyeballs but rather listening, engaging, and thinking like the customer. Instead of the platitudes on joining the conversation, measurement is about gauging the bottom line impact of these social conversations. In this session youll learn how to: * Define the “R” in ROI; * Calculate baseline activity levels; and * Measure the impact of engaging in social conversations on your bottom line. If you cant make it in person, join us on the livestream at www.ustream.tv/channel/smbseattle or on Twitter using the hashtag #smbseattle. SMBSeattle April 2010

Tagged with: colinac • Katie Paine • kdpaine & Partners LLC • smbseattle April 2010 • social media • Tenacious Ventures

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