Optimising Online Content: how social media and SEO are changing the face of marketing was the first LEWIS PR Social Media Summit, in partnership with DWA, held in the LEWIS Meda Centre in London on Thursday July 9, 2009. Bill Crowley, SVP International, TechTarget speaking on Establishing thought leadership and measuring ROI of social media Bill Crowley is the Senior Vice President of International at TechTarget. Bill has been the publisher of TechTargets Data Center, Virtualization, Windows, Networking and Technology Guide Groups and helped the company launch 10+ web sites. Before joining TechTarget, Bill worked in product marketing and management roles at technology companies including Open Market and Memento, and as a strategy consultant in Accentures high tech practice.


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