Learn how Ariba developed an effective strategy for measuring social media by using Omniture SiteCatalyst to combine multiple data sources into one simple interface. By using Omniture’s data insertion API tool Ariba can save time and determine if marketing efforts had any impact on social media buzz.

Hear how Ariba used Omniture to determine if marketing efforts had any impact on social media buzz. Watch the complete webinar to see how Ariba developed an effective strategy for measuring social media and its effects on marketing ROI. To see more social media measurement tips watch the complete video: omniture.com

93% of best-in-class companies who monitor social media improved their ability to generate actionable insights for their business. Marketers who monitor social media gain a competitive advantage by gaining insight into the impact that social media is having on their business. Watch this quick clip to see research provided by the Aberdeen Group on the top four benefits of social media monitoring. To view the complete webinar click: omniture.com