How can you measure social media if you are not clear about your objectives.

Touring possible event facilities (buckingtherealestatetrend.com in Asheville (Crown Plaza) with Gary of GSocialMedia.com/ Bill Nixdorf of paleosun.com, Angela Ballinger of anotions.com, and Mary Dotson of mothernosbest.blogspot.com.

Dan Neely, founder and CEO of Networked Insights, explains how companies misdirect their advertising spend if they’re only listening to the ‘loudest voices’ posting heavily in online communities. Understanding the ‘silent majority’ — the 85% of individuals who’s social interaction and influence take place through reading, rating, sharing, linking and inviting rather than posting — paints the whole picture so companies can more effectively place their advertising dollars. Networked Insights measures the ‘social’ across social media… helping companies understand 100% of what’s going on around their brand. ••• Networked Insights is transforming tactical market research into strategic Customer Intelligence by combining proprietary Web 2.0 mining technology, deep social media expertise and rich interactive analytics to drive better business decisions. Visit us at www.networkedinsights.com

Many of the most forward looking companies are having phenomenal success marketing to customers through social media channels. By engaging in the conversation on Twitter, distributing video on YouTube, and forming groups on sites like Facebook, they are creating massive amounts of brand awareness and turning customers into evangelists. Come discover how you can use these new media to grow your business and what guidelines you need to put in place for your employees.

Rohit Bhargava talks about scaling social media and measuring social media effectiveness vs. traditional media.

Learn how Ariba developed an effective strategy for measuring social media by using Omniture SiteCatalyst to combine multiple data sources into one simple interface. By using Omniture’s data insertion API tool Ariba can save time and determine if marketing efforts had any impact on social media buzz.

The big question for most B2B marketers is how do I know if my social media program is working? The answer is to create benchmarks. Because social media is new, it doesn’t have traditional benchmarks like other types of media. That means B2B marketers have to come up with different ways of measuring their social media programs to find out if they are successful. Katie Paine of KDPaine and Partners sat down with Kyla Cullinane at the MarketingProfs B2B Forum to explain her best practices when it comes to measuring social media.

Hear how Ariba used Omniture to determine if marketing efforts had any impact on social media buzz. Watch the complete webinar to see how Ariba developed an effective strategy for measuring social media and its effects on marketing ROI. To see more social media measurement tips watch the complete video: omniture.com

This short video give tips on what to look at in metrics in social media. This is part one of a two part series discussing social media metrics and how to define goals to gauge both success and failure with social media strategies. Full transcript at: www.SearchMarketingGurus.com

93% of best-in-class companies who monitor social media improved their ability to generate actionable insights for their business. Marketers who monitor social media gain a competitive advantage by gaining insight into the impact that social media is having on their business. Watch this quick clip to see research provided by the Aberdeen Group on the top four benefits of social media monitoring. To view the complete webinar click: omniture.com